Built by people who have operated inside the business.
20+ years of real-world operating experience behind every engagement.
Key Alignment is led by Britt Heaps, a business and revenue leader with more than 20 years of experience building, leading and improving revenue organizations. Britt works with a team whose experience spans business operations, financial planning and forecasting, cash-flow management, process improvement, project management, quality systems, revenue operations, systems implementation and AI-enabled automation.
We don’t just tell businesses what good looks like. We’ve been responsible for making it work.
Better business decisions start with the right questions.
When performance isn’t where it should be, the natural reaction is often to add something: more marketing, more salespeople, more software, more services or more headcount. But adding more to a misaligned business can make the problem bigger.
Revenue is down. Costs are rising. Cash is tight. Utilization is low. Risk is increasing. Those are outcomes. Fixing them requires understanding what inside the business is creating them.
What is this producing?
An event isn’t successful because people attended. A campaign isn’t successful because it generated impressions. A new employee isn’t justified because everyone feels busy. A piece of software isn’t valuable because it has more features.
Every meaningful business activity should ultimately connect to an outcome.
How aligned is your business?
You don’t need to diagnose your own business before talking to us. Book a Discovery Call and get an initial read on where to look first.
Discovery Call