Key Alignment helps scaling businesses identify what’s driving performance, fix what’s getting in the way, and build the systems needed for sustainable growth.
Better decisions. Better systems. Better business performance.

Every meaningful business decision ultimately affects one or more of five core financial drivers. Looking at them together helps separate activity from actual business performance.
The numbers tell you what is happening. Alignment helps you understand why.
See How We ThinkMore leads. More employees. More software. More services. More locations. More spending. Sometimes more is the answer. Sometimes it makes the problem worse.
Measure what matters. Challenge assumptions. Fix the right problem.
Repeatable, done-for-you systems for established businesses that need a better way to get found, capture opportunities, follow up, build reviews, stay connected and measure results.
Explore Business SystemsProjects and selective fractional engagements for larger operational, revenue, leadership and transition challenges that require experienced judgment and implementation.
Explore Advisory
Key Alignment is led by Britt Heaps, a business and revenue leader with more than 20 years of experience building, leading and improving revenue organizations. Britt works with a team whose experience spans business operations, financial planning and forecasting, cash-flow management, process improvement, project management, quality systems, revenue operations, systems implementation and AI-enabled automation.
We don’t just tell businesses what good looks like. We’ve been responsible for making it work.
Britt rebuilt, aligned and optimized our processes… resulting in increased revenue and phenomenal year-over-year growth. He raised our level of performance 70% YOY and put in place the systems and process that will allow us to do that again next year.
When performance isn’t where it should be, the natural reaction is often to add something: more marketing, more salespeople, more software, more services or more headcount. But adding more to a misaligned business can make the problem bigger.
Revenue is down. Costs are rising. Cash is tight. Utilization is low. Risk is increasing. Those are outcomes. Fixing them requires understanding what inside the business is creating them.
An event isn’t successful because people attended. A campaign isn’t successful because it generated impressions. A new employee isn’t justified because everyone feels busy. A piece of software isn’t valuable because it has more features.
Every meaningful business activity should ultimately connect to an outcome.
Key Alignment connects and manages the essential pieces behind your customer journey so opportunities don’t depend on someone remembering what to do next. You run the business. We help make sure the system behind customer growth keeps running.
One location, one brand, one system that keeps running.
See If Business Systems FitWhen a problem crosses operations, finances, revenue, people, processes, technology or leadership, another tool is rarely the answer. Key Alignment diagnoses what is happening, scopes the work required, and helps turn the solution into action.

For a clearly defined operational, revenue, process, reporting, systems or transition problem.
For businesses that need ongoing senior operational or revenue leadership, accountability and execution without immediately adding a full-time executive.
Not sure which applies? That is what a Discovery Call is for.
You don’t need to diagnose your own business before talking to us. Book a Discovery Call and get an initial read on where to look first.
Discovery Call