Revenue Alignment for B2B Growth Companies

Your sales team is working hard. The numbers don't add up.

Unreliable forecasts. Reps ramping too slowly. A CRM full of data nobody trusts. These aren't people problems — they're structural problems. I fix them in 90 days.

Business leader reviewing strategy
$800M
Revenue Managed
70%
YoY ARR Growth
75%
Faster Ramp
Lean Six Sigma ICF Accredited EMCC Accredited PDPworks Certified 20+ Years Revenue Leadership
Sound familiar?

The symptoms are obvious. The root cause isn't.

Most leaders know something is off. They try harder — more pipeline, more reps, more tools. But the real problem is structural misalignment between goals, people, process, and data.

Your CRM is a graveyard
Hundreds of reports, none trustworthy. Reps don't update it because nobody uses the data anyway.
Forecasting is fiction
Stage criteria are vague, pipeline reviews are guesswork, and leadership makes decisions on incomplete data.
Reps take forever to ramp
No playbook, no documented process, no clear definition of what "good" looks like. Every new hire reinvents the wheel.
Handoffs are a mess
Sales closes a deal, CS inherits a customer with different expectations. Churn and rework follow.
Teams are in reactive mode
More time fighting fires than executing strategy. No operating cadence, no accountability rhythm.
Good people are leaving
High performers don't tolerate chaos. When they can't see how their work connects to outcomes, they leave.
>10%
Revenue Loss
Misaligned teams leave money on the table in missed upsells, churn, and stalled deals.
Barro & Davenport, HBR 2024
10–15%
Wasted Capacity
Hours lost to rework, duplicate effort, and non-value activity every single week.
Tallon & Pinsonneault, MIS Quarterly
$8.9T
Global Productivity Lost
Low engagement — a direct symptom of misalignment — costs trillions annually.
Gallup, 2024
Team collaborating at whiteboard

You don't need more software or more people. You need alignment.

When teams share goals, follow clear processes, and trust their data — performance follows. Every time.

The Flagship Engagement

The Revenue Alignment Sprint

A focused, 90-day engagement where I diagnose and fix the structural problems in your revenue engine. You get a sales org that actually works — with data you trust, processes that scale, and a team that executes.

ALIGNED
What You Walk Away With
01
CRM & Data You Can Trust
Cleaned-up reporting stack. One source of truth. Data leadership actually uses.
02
Sales Playbook Your Reps Use
Built around real scenarios your team faces. A working tool that cuts ramp time.
03
Forecasting That Works
Clear stage criteria, consistent methodology, regular review cadence. Real visibility.
04
Operating Cadence That Sticks
Weekly rhythms, accountability structures, and communication norms that last.
Typical result: 30–70% improvement in pipeline efficiency within 90 days.
Book a Discovery Call →
The Method

Lean Six Sigma, applied to your revenue team.

Every engagement follows DMAIC — a proven framework used by Fortune 500s. It's how we move fast without guessing.

D
Define
Scope the problem. Define what "aligned" looks like for your business.
M
Measure
6-pillar assessment. Score each driver, quantify the gaps.
A
Analyze
Root cause analysis to find WHY gaps exist before designing solutions.
I
Improve
Prioritized action plan: high-impact, low-effort improvements first.
C
Control
SOPs, cadences, and accountability that make alignment permanent.
Case Study

What this looks like in practice.

SaaS Startup • ~100 Employees • Series B

Reduce Noise. Grow ARR, Fast.

A fast-growing SaaS company needed to scale aggressively post-fundraise. But their CRM had hundreds of reports nobody trusted, no sales playbook existed, and data was scattered.

Working backwards from fundraise targets, I audited their systems using the alignment framework. We normalized data, eliminated noise, built an end-to-end playbook, and designed a comp plan that protected ARR while driving growth.

“Britt rebuilt, aligned and optimized our processes; empowering our team with a sustainable data driven business model, resulting in increased revenue and phenomenal year over year growth.”

— Kevin C., EVP Sales
70%
YoY Revenue Growth
75%
Faster AE Ramp Time
75%
Less Non-Value Activity

Watch: Client Case Study

Investment

Three ways to work together.

Every engagement starts with a discovery call. Choose the depth that fits.

Diagnostic
Alignment Audit
$5,000
One-time engagement

  • Deep-dive current-state assessment
  • Stakeholder interviews & data review
  • Prioritized gap analysis report
  • KPI & metric clarity framework
  • 90-day execution roadmap
Book a Call →
Ongoing
Strategic Partnership
Custom
Ongoing engagement

  • Everything in the Sprint
  • Weekly executive strategy sessions
  • Leadership & personnel coaching
  • Change management support
  • Ongoing Lean Six Sigma improvement
  • Fractional RevOps leadership
Let's Talk →

Not sure which fits? Every engagement starts with a free 30-minute discovery call — no obligation.

Free Diagnostic

How aligned is your revenue engine?

12 questions. 2 minutes. See exactly where the gaps are.

Question 1 of 12
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0.0
— out of 5.0
Leader reviewing data

Britt Heaps — 20+ years building revenue systems for companies from startups to $2B organizations. Lean Six Sigma. ICF & EMCC Accredited.

Your revenue engine has a structural problem. Let's fix it.

Book a free 30-minute discovery call. We'll talk about what's broken, what it's costing you, and whether the Sprint is the right fit.

Book a Discovery Call →
Free • No obligation • 30 minutes