Business Growth & Advisory

Build a business that performs better.

Key Alignment helps scaling businesses identify what’s driving performance, fix what’s getting in the way, and build the systems needed for sustainable growth.

Better decisions. Better systems. Better business performance.

Business leader in a modern office
What brings you here

Three ways businesses land here.

01
I need a better customer system
We need a better way to get found, capture leads, follow up, build reviews and stay connected.
Explore Business Systems
02
Something isn’t performing
Margins, cash flow, utilization, revenue operations, processes or execution need attention.
Discovery Call
03
We need experienced leadership
We need senior operational or revenue leadership without prematurely adding full-time executive headcount.
Explore Advisory
Five drivers, one business

Every decision moves one of five numbers.

Every meaningful business decision ultimately affects one or more of five core financial drivers. Looking at them together helps separate activity from actual business performance.

Revenue
Are we generating the right revenue—and is it profitable?
Cost
Are we spending intentionally, and is that spending producing a return?
Cash Flow
Is cash arriving at the right time to operate and fund growth?
Asset Utilization
Are our people, technology and resources producing what they should?
Risk
Where could customers, people, processes, finances or outside forces put performance at risk?

The numbers tell you what is happening. Alignment helps you understand why.

See How We Think
Before you add anything

Don’t add more until you understand what you already have.

More leads. More employees. More software. More services. More locations. More spending. Sometimes more is the answer. Sometimes it makes the problem worse.

Measure what matters. Challenge assumptions. Fix the right problem.

Two ways we help

Pick the path that matches the problem.

Business Systems

Repeatable systems, done for you.

Repeatable, done-for-you systems for established businesses that need a better way to get found, capture opportunities, follow up, build reviews, stay connected and measure results.

Explore Business Systems
Advisory

Senior judgment on the problems that matter.

Projects and selective fractional engagements for larger operational, revenue, leadership and transition challenges that require experienced judgment and implementation.

Explore Advisory
Team reviewing a workflow together

Systems and advisory built by people who’ve done the work themselves.

Built by operators

Built by people who have operated inside the business.

Key Alignment is led by Britt Heaps, a business and revenue leader with more than 20 years of experience building, leading and improving revenue organizations. Britt works with a team whose experience spans business operations, financial planning and forecasting, cash-flow management, process improvement, project management, quality systems, revenue operations, systems implementation and AI-enabled automation.

We don’t just tell businesses what good looks like. We’ve been responsible for making it work.

Britt Heaps
Britt Heaps
Principal, Key Alignment
Client results

Britt rebuilt, aligned and optimized our processes… resulting in increased revenue and phenomenal year-over-year growth. He raised our level of performance 70% YOY and put in place the systems and process that will allow us to do that again next year.

Kevin Czarnecki
Senior VP Sales
The framework

Better business decisions start with the right questions.

When performance isn’t where it should be, the natural reaction is often to add something: more marketing, more salespeople, more software, more services or more headcount. But adding more to a misaligned business can make the problem bigger.

Revenue is down. Costs are rising. Cash is tight. Utilization is low. Risk is increasing. Those are outcomes. Fixing them requires understanding what inside the business is creating them.

1
Business Driver
2
Business Pillars
3
Root Cause
4
Action
5
Measurable Result
The five pillars of organizational alignment
Goals
Organizational priorities, OKRs, strategic clarity.
People
Roles, accountability, behavioral fit, leadership capacity.
Process
Operational workflows, handoffs, scalability.
Tools
CRM, tech stack, data integrity, reporting.
Communication
Cross-functional alignment, information flow, meeting design, and operating rhythms.
The test

What is this producing?

An event isn’t successful because people attended. A campaign isn’t successful because it generated impressions. A new employee isn’t justified because everyone feels busy. A piece of software isn’t valuable because it has more features.

Every meaningful business activity should ultimately connect to an outcome.

Business Systems

Stop losing business between “I’m interested” and “I’m ready.”

Key Alignment connects and manages the essential pieces behind your customer journey so opportunities don’t depend on someone remembering what to do next. You run the business. We help make sure the system behind customer growth keeps running.

The customer journey
01
Get Found
Google Business Profile and core local presence.
02
Capture
Lead forms and booking that turn interest into an identifiable opportunity.
03
Follow Up
Immediate response, standard nurture and missed-call follow-up.
04
Build Trust
Automated review requests and a stronger reputation loop.
05
Stay Connected
Consistent social and/or email communication.
06
Reactivate
Reconnect with past customers, members or dormant contacts.
07
Measure
A live dashboard and simple monthly performance snapshot.

One location, one brand, one system that keeps running.

See If Business Systems Fit
Advisory

Some business problems need more than a system.

When a problem crosses operations, finances, revenue, people, processes, technology or leadership, another tool is rarely the answer. Key Alignment diagnoses what is happening, scopes the work required, and helps turn the solution into action.

Advisor overlooking the city
Defined projects

Diagnose, scope, implement, complete.

For a clearly defined operational, revenue, process, reporting, systems or transition problem.

A fixed scope, a fixed end date.
Discovery Call
Fractional / strategic leadership

Senior leadership, without the full-time hire.

For businesses that need ongoing senior operational or revenue leadership, accountability and execution without immediately adding a full-time executive.

Scoped based on role, access and responsibility.
Discovery Call
Areas we may help with

Where Advisory typically starts.

Operational performance, margins, utilization, reporting and process discipline
Revenue operations, CRM, forecasting, sales process and GTM alignment
Owner/key-person dependency and operational transition readiness
Fractional COO, CRO, Revenue Operations or Business Operations leadership

Not sure which applies? That is what a Discovery Call is for.

Not sure where to start

How aligned is your business?

You don’t need to diagnose your own business before talking to us. Book a Discovery Call and get an initial read on where to look first.

Discovery Call